The Cost of eLearning 2.0

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Permalink Reply by Theresa M. Welbourne, Ph.D. on July 23, 2009 at 11:11am

Thanks for the post - this is interesting data. I'm curious about whether you have any data on the effectiveness of webinars. There seem to be so many of them these days, and most are free (although seem to have some sort of sales angle associated with them when free).

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Permalink Reply by Jeffrey A. Roth on July 23, 2009 at 11:58am

Thanks for the reply, Theresa!

It depends on what type of 'effectiveness' you are referring to. A direct line from a webinar to a sale is not overly strong. But, webinars are great to share new information and open up a line of communication. This is even more evident with emerging technology - it seems that people really like a short, informative presentation to get over the learning curve with new technologies and how to apply them.

This is all just from my own experience in hosting webinars multiple times a week discussing the benefits of social networking and how to apply them across various industries.

When it comes to product information, as a company, we prefer to handle that one-on-one since every company or school has very unique needs. We still use a webinar type setting, but we create a more interactive experience to keep everyone engaged. This is especially helpful for us since we are dealing with clients and partners all over the world.

Without the webinar, many great businesses would not be able to realistically do business.

Did this help?

Jeff

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Permalink Reply by Theresa M. Welbourne, Ph.D. on July 23, 2009 at 12:42pm

THANKS .. I was thinking more about academic type webinars vs. product seminars, but I do think the same applies. I appreciate your fast response.

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Permalink Reply by Jack Huddleston, Ph.D. on July 29, 2009 at 10:20am

Hi Theresa,

I agree with your comment re the effectiveness of webinars. I currently have a research proposal pending to examine this subject as it applies to the sales force. As the project develops will keep the group informed.

Jack

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